Now is the Perfect Time to Generate Content.

As the world starts falling into an economic recession thanks to the Covid-19 pandemic now is the perfect time to start generating more online content about your business. Customers are moving their focus online and are consuming more content day by day. The world's economies will start to open up towards the end of 2020 so you need to ensure that your business is best placed to take advantage of this.

It’s a terrible situation to be in having to close your business and potentially losing customers but you should be making the most of this downtime by being prepared for everything to open up again towards the end of 2020. Smart companies are now focusing on content creation across their online media. This keeps customers fully engaged and helps to build a larger following on social media meaning you have a larger captive audience as businesses open up again.

This is a positive action you should be taking now, not sitting around worrying about lost sales and mounting costs. Start writing engaging articles and blogs every day so that your brand, products and service remain at the forefront of your audience's mind. 

Even if you don’t have a blog or article section on your website you can still post articles on Facebook and LinkedIn or other social media platforms. Try and keep your articles interesting an informative without overtly self-promoting your business and as a general rule aim for 500 to 600 words. The exception might be a highly technical article that could run to 1,500 words or higher. People's attention spans are short so a 3 or 4 minute read is perfectly acceptable and more likely to garner engagement. Post daily if possible or at least several times a week to keep the momentum going. 

Try asking questions or ask for feedback to generate more direct engagement, experiment with different techniques and see which ones give the best engagement. There is an added bonus of adding quality content to your online presence in that your SEO and website rank could improve too making it easier for potential customers to find you.

Robertson Digital Marketing (RDM) is your perfect content partner, in fact we like to think of ourselves as the masters of content. We have recently been working with several clients since the lockdown in London to create daily content posts and within 2 months they have seen a jump of 16% in the number of followers.

With an experienced team of native English speaker professional writers, we service clients around the world. RDM have some excellent deals on content creation packages that start as low $25 per article and we can start immediately to get your article and blog posts up and running. At RDM we like to keep things really simple so you don’t have to get bogged down in SEO jargon and other marketing techno babble. Just tell us about your business priorities and leave everything else to us. RDM work with partners like Diib to audit and monitor your website traffic so we can report back on the effectiveness of your content and demonstrate real ROI.